The Gear Shift

The way we watch TV and movies has changed a lot in recent years. In the past, we relied on cable or satellite TV to watch our favorite shows and movies. But now there’s a new way to watch: OTT.

OTT stands for “over-the-top”, which means that content is delivered over the Internet rather than through traditional distribution channels. This includes services like Netflix, Amazon Prime Video, Hulu, and Disney+.
OTT consumption is on the rise for several reasons. First, it’s usually less expensive than cable or satellite TV. With OTT services, you only pay for what you want to watch, not for bundled channels you may never use. Additionally, many OTT services offer free trials, so you can try them out before signing up for a subscription.

Second, OTT services offer great flexibility.
Instead of being tied to a TV program, you can watch shows and movies on your own schedule. Many OTT services also offer mobile apps, so you can watch on the go on your phone or tablet. With the rise of smart TVs, it’s easier than ever to watch OTT content on the big screen.

Finally, OTT services often offer a wider selection of content than traditional television. For example, Netflix has a huge selection of TV shows and movies from around the world, including many original series and movies that you won’t find anywhere else.
Of course, OTT consumption also has some disadvantages. One of the main concerns is that it can cause “flow fatigue”. With so many different services to choose from, it can be difficult to keep track of everything that’s available. With new services popping up all the time, it can be easy to feel like you’re missing out all the time.

Another problem is that OTT services may not be as reliable as traditional television.
If your internet connection is slow or unstable, you may experience buffering issues or other issues while streaming content. If a major event is happening, like the Super Bowl or the Oscars, you might not be able to watch it live on OTT services.

Despite these concerns, it is clear that OTT consumption is on the rise. As more and more people unplug and move away from traditional television, OTT services are becoming the new normal. This trend is only expected to continue to grow in the coming years as the pandemic pushes more and more people to stay home and watch TV.